Albertsons Cos. promotes Chad Coester to senior VP of Own Brands
Albertsons Cos. has promoted Chad Coester to senior vice president of Own Brands, the Boise, Idaho-based retailer's line of private brands. Geoff White, who had been president of Own Brands, was recently promoted to executive vice president and chief merchandising officer for Albertsons Cos.
Coester was most recently the group vice president for the Own Brands team, and he helped lead the effort to optimize and grow the Own Brands portfolio to nearly 11,000 products across 550 categories. He also helped lead the continued success of national marketing and merchandising campaigns that highlight key growth brands, like O Organics and Open Nature, two of Albertsons Cos.'s most popular private brand lines.
Over his career, Coester has held positions in procurement, e-commerce operations, and marketing systems and processes.
"Chad brings infectious energy to everything he does," White said. "His versatile background and deep commitment to innovation will serve him well as he leads our extraordinarily talented Own Brands team."