Albertsons Companies officially debuts the Signature family of brands
Albertsons Companies, Boise, Idaho, officially announced the launch of its new store brand, Signature, the largest private label across all 2,286 of its stores. The Signature brand is a multi-category brand developed to address consumers’ growing appetite for quality private label products from stores they trust.
The Signature line includes more than 4,000 items, Albertsons Companies said, all with a 100 percent money back guarantee. The Signature line is exclusive to Albertsons Companies and is carried by all 18 banners.
“Our customers take great pride in selecting foods that put their own special signature on meals and create meaningful moments for family and friends, and we have equal pride in putting our name behind the Signature family of brands,” said Shane Sampson, chief marketing and merchandising officer. “At Albertsons Companies, we won’t put our Signature label on just anything; a product has to meet rigorous quality standards and be an exceptional value to carry the Signature brand. We’re watching customer buying trends and striving to meet them where we can help most: where their grocery budget meets their desire for fantastic foods and quality household products.”
Albertsons Companies said it created quality items for the Signature brand across six product sectors — Signature SELECT, Signature Kitchens, Signature Farms, Signature Cafe, Signature Home and Signature Care. The line includes a wide assortment of pantry staples, prepared foods, fresh produce and ingredients that bring delight to any dish, as well as a broad range of paper goods, laundry products, personal-care and other items.
To help celebrate the Signature launch, Albertsons Companies said it teamed up with actress and Cooking Channel host Tiffani Thiessen to inspire shoppers with her tips and recipes for signature meals and moments. Now in the second season of her popular TV show “Dinner at Tiffani’s,” Thiessen will lead a number of marketing efforts supporting the Signature family of brands.
“Whether I’m developing a new recipe for my cooking show, spending time with my family or having a night in with girlfriends, my life is all about creating special moments and memories,” Thiessen said. “I love sharing a meal with the people I care about, and the value and quality of the products in the new Signature line help me come up with delicious signature dishes — and experiences — that everyone can enjoy.”
Thiessen will be sharing her own personal signature moments and dishes on social media, featuring the #MySignatureMoments hashtag. Consumers are invited to join the conversation and may visit the Albertsons Facebook (www.facebook.com/albertsons) and Instagram (www.instagram.com/Albertsons) pages to submit their own Signature stories, photos and videos, as well as to draw inspiration from other shoppers’ unique signature moments.