Albertsons Companies makes online shopping accessible for consumers of all abilities

Boise, Idaho-based Albertsons Companies is making its online experiences accessible to those with disabilities.

The company announced it’s launching an initiative to make its online grocery shopping websites and mobile applications more accessible and usable for shoppers with disabilities. The initiative follows a structured negotiation settlement between Albertsons Companies and several visually impaired customers of the company’s banners, including Safeway.

The company said it will strive to “substantially conform” to the Web Content Accessibility Guidelines (WCAG) version 2.0 Level AA as its accessibility standard. WCAG is developed by a working group of the World Wide Web Consortium, an international Internet standards body, and aims to make websites and apps more accessible to disabled users.

“Ensuring a great shopping experience for all customers is one of our highest priorities, which includes ongoing web and mobile app accessibility enhancements to provide access to customers of all abilities,” said Ramiya Iyer, group vice president of IT at Albertsons Companies.