Albertsons Adds Halloween Treats To Overjoyed Own Brand

With Halloween fast approaching, Albertsons and its family of company stores are giving shoppers a choice of sweet treats this year with a selection of candy sold under its private brands.

Sold under its new Overjoyed brand the selection features a host of products that tap into the spirit of the October holiday.  Overjoyed debuted just after Labor Day this year, serving as Albertsons first major private label debut in nearly a decade. The initial assortment of 150 items will include a curated selection of treats including cupcakes, cookies, chocolatey trail mixes, cheesecakes, and sprinkles along with candles and liners.

“We are dedicated to bringing people together around the joys of food, and our newest own brand, Overjoyed, underscores this commitment by helping shoppers to celebrate the joys of every day and connecting with loved ones,” Brandon Brown, senior vice president of Own Brands for Albertsons Cos, told Store Brands at the time of the brand’s launch. “We are constantly evaluating our own brands portfolio and talking to customers, and we realized that we had an opportunity to create a brand to celebrate life’s everyday, special moments.”