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Ahold Delhaize USA Names Key Executives

The appointments cover several areas, including supply chain and commercial and digital operations.
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Sanja Krajnovic Ahold Delhaize USA
Sanja Krajnovic, Ahold Delhaize USA

Ahold Delhaize USA has named two executives to key positions in the company, with the promotions covering supply chain and commercial and digital operations.

Sanja Krajnovic, executive vice president, ADUSA Distribution and ADUSA Transportation, has been named chief supply chain officer. The company also named Keith Nicks its new chief commercial and digital officer.

Krajnovic joined ADUSA Distribution in August 2022. During her tenure, she has been credited with continuing the transformation of the company’s supply chain into an integrated self-distribution model, enhancing operations, driving increased efficiency and savings, and improving safety performance, retention, and culture.

Before joining ADUSA Distribution, Krajnovic served as senior vice president of Store  Operations at Dollar General, where she oversaw 9,300 U.S. locations. Prior, she spent 25 years with Target, most recently serving as group vice president, Global Supply Chain and Logistics. 

“Given the scope of her role leading one of the largest supply chains on the East Coast,  with more than 20 distribution centers and an expansive transportation network, it is important to have Sanja and her teams represented within our U.S. leadership group,” said JJ Fleeman, CEO of ADUSA. “Sanja has helped further solidify our self-distribution model as a competitive edge in the markets where the U.S. brands operate, with nearly 90% of our network now self-distributed.” 

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Keith Nicks Ahold Delhaize USA
Keith Nicks, Ahold Delhaize USA.

Nicks, in his new and expanded role, will lead commercial capabilities for the U.S. businesses, including private brands, sourcing and merchandising services, bringing them closer together with core digital capabilities like retail media and monetization, omnichannel marketing, product experience and design, and e-commerce fulfillment partnerships.

Before his new role, Nicks served as chief digital officer, leading teams responsible for powering the technology and functionality of mobile applications, websites, and click-and-collect experiences for ADUSA brands, as well as data, analytics, and insights services for the brands and third-party e-commerce fulfillment partnerships for ADUSA  companies.

He started his career at Food Lion, where he held positions of increasing leadership, including category manager, director of Operations, director of Marketing, and director of Loyalty and Digital Marketing. At ADUSA and predecessor support brands, he also served as vice president of Customer Engagement and senior vice president of Digital,  Personalization, Loyalty, and Analytics.

“By uniting leadership for commercial and digital, we continue to drive simplicity and effectiveness with teams focused on both strategy and value across the full commercial ecosystem,” said Fleeman. “Keith has extensive experience leading digital, e-commerce, category management, retail media, and retail operations across a number of businesses, making him the right leader to carry our commercial organization forward.” 

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