Ahold Delhaize USA, Circana Renew Partnership

Ahold Delhaize USA has renewed its strategic partnership with Circana, LLC, a move the grocer said reaffirms its commitment to data-driven growth.

According to Ahold officials, the renewal strengthens the collaboration between the grocery retail group and Circana, ensuring continued access to advanced analytic tools that drive innovation and foster deeper collaboration with consumer packaged goods (CPG) companies.

“This renewed focus underscores Ahold Delhaize USA’s dedication to staying ahead in a competitive and ever-evolving retail landscape by using data as a strategic advantage to create value for all stakeholders,” said Keith Nicks, chief digital officer of Ahold Delhaize USA. “Circana’s platform enables Ahold Delhaize USA companies to provide both CPG partners and internal teams with the tools and insights needed to make data-driven decisions.”

Circana is the preferred data provider for Ahold Delhaize USA companies, supplying analytical support to strengthen decision-making, improve supply chain efficiencies, and better understand shopper behaviors. In 2025, the partnership will introduce new enhancements to further this work, including:

• A unified common product hierarchy (CPH): Ensuring consistency and precision in data analysis.
• Enhanced reporting: Simplifying collaboration with streamlined insights.
• A comprehensive performance view: Offering a holistic perspective across all Ahold Delhaize USA brands.
• Innovative tools: Resources like a weekly shopper promotional evaluation tool and supply chain forecast for more accurate demand planning and promotional effectiveness.

“We are thrilled to extend our strategic partnership with Ahold Delhaize USA,” said Rob Hill, president of global retail at Circana. “We look forward to continuing to support Ahold Delhaize USA’s local brands in delivering value to their shoppers and partners.”