7-Eleven Supporting Speedway With New Ad Campaign

Convenience store chain 7-Eleven is launching a multi-channel promotional campaign to support its Speedway stores, which operate in 36 states in the Midwest and East Coast. 

These new spots, available to view on Speedway's YouTube channel, highlight a variety of products including Big Gulp, Big Bite Hot Dogs, taquitos and the long popular Slurpee, which is now available across all Speedway stores. The campaign will run through 2024 and include 15 second television spots, 15 and 30 second radio spots, 06, 15, 30 second social and online video, streaming audio and video, out-of-home marketing, paid digital and search and programmatic display.

The campaign features musician JD Eicher. After catching the attention of Speedway on Instagram, Eicher was enlisted by the brand to give Speedway’s jingle a fresh spin. Entitled "There's Always More at Speedway." he performs the song across the TV and digital spots.

"We're proud to unveil this new Speedway campaign which reinforces to our customers that in addition to being a favorite pit stop for fuel, Speedway is a destination for so much more – like craveable, high-quality snacks at a great value," said Marissa Jarratt, executive vice president, Chief Marketing & Sustainability Officer, with 7-Eleven, Inc.

Additionally, fans of Speedway are now able to show their love for the brand both on and off the road. The newly-launched Speedway collection, now available on 7Collection, features a curated selection of hats, tees, sweatshirts and tote bags with Speedway's iconic branding.