7-Eleven seeks start-up “Brands with Heart”

Irving, Texas-based 7-Eleven is searching for start-up brands to attend its “Brands with Heart” event. Brands must apply before Sept. 20 for a chance to showcase their most innovative products while engaging with leaders from the world's largest convenience store retailer. The second annual event takes place Oct. 22-23 at its Store Support Center in Irving.

"At 7-Eleven we are customer-obsessed, and part of that is identifying and sourcing new and innovative products and services for our customer," said 7-Eleven President and CEO Joe DePinto. "Throughout our history, 7-Eleven's success has been built on innovation."

The Brands with Heart event incorporates workshops, an expo and keynote sessions with industry experts who will dive deep into the importance of emerging brands in the retail industry. Keynote speakers include 7-Eleven Chief Merchandising Officer Jack Stout, and Lance Collins, the founder of Fuze, Body Armor, Core and A Shoc. The two-day experience will close with an informal networking session where entrepreneurs can exchange ideas with the 7-Eleven merchandising team.

"The most innovative items discovered at last year's brand showcase have already hit Los Angeles 7-Eleven store shelves in a real-world test," Harkness added. "Ultimately, it's our customers who decide which products become true success stories."