7-Eleven offering canned wine
7-Eleven’s grab-and-go products now includes its own private brand canned wine, called Roamer.
The company announced that the wine will come in two varieties, chardonnay and rosé.
"The name, Roamer, reflects how we think people will enjoy this new wine — while they're out and attending concerts, picnics or spending a day at the beach," said Tim Cogil, 7-Eleven’s senior director of private brands. "For wine-lovers, bringing along their favorite beverage requires bringing a bottle, corkscrew and glasses.”
The rosé is a dry, fruit-driven wine with hints of strawberry and raspberry, making it a crisp, easy-drinking rosé, according to 7-Eleven. The chardonnay has an oak influence, with bright tropical and citrus fruits that add to its bright acidity.
Roamer's name is tied to its target customer base of on-the-go wine drinkers.
The new wine comes several months after 7-Eleven entered the premium wine market with Voyager Point.
Based in Irving, 7-Eleven operates, franchises and/or licenses more than 66,000 stores in 17 countries, including 11,800 in North America.