7-Eleven to offer more digital payment options

For many smartphone users, shopping at 7-Eleven convenience stores will get faster and easier with the touch of their smartphones or smartwatches. Irving, Texas-based 7-Eleven said it will begin accepting Apple Pay mobile payment and Google Pay for contactless payments at participating U.S. stores, according to a press release.

The services will be supported at most stores starting in September and will add to the company's selection of mobile payment options, which include Samsung Pay, the press release stated.

“Frictionless experiences are the future, and digital payments are key to such experiences,” said Gurmeet Singh, chief development officer and chief information officer of 7-Eleven. “Consumers prefer shopping at retailers that offer digital payment capabilities.

Other recent digital innovations include a 7-Eleven Now proprietary smartphone app currently rolling out to select U.S. markets that enables on-demand ordering of products from local stores, and offers Apple Pay as a payment option.

7Rewards is an app-based customer loyalty program that allows customers to earn and redeem points upon checkout. 7-Eleven Bot on Messenger allows users to engage with the brand from within Facebook via the 7-Eleven Bot on Facebook Messenger.

"The goal is to adopt consumer-facing technology to enhance the customer experiences as well as the technologies that work behind the scenes to ensure seamless and effortless interactions,” Singh said.