7-Eleven to Offer Free Slurpees, New 'Tongue-Toos' for 98th Birthday

7-Eleven will celebrate its 98th birthday on Friday, July 11, and once again offer customers a free small Slurpee at participating 7-Eleven, Speedway, and Stripes stores across the U.S.

This year’s twist on what has become an annual event will be the convenience store chain’s “tongue-toos,” a first-of-its-kind temporary tongue tattoo that will be activated when drinking a Slurpee. Inspired by the signature color mark a Slurpee drink leaves behind on the tongue, tongue-toos are an homage to this colorful rite of passage. The tattoo features the brand’s signature “S” in four shade options: blue, green, red, and purple.

“This Slurpee Day, we’re mixing things up with new flavors, our celebratory swag, and even a twist designed to mark taste buds in the coolest way possible,” said Marissa Jarratt, executive vice president and chief marketing and sustainability officer at 7-Eleven, Inc. “We love finding new ways to amp up the Slurpee experience and creating lasting moments for our customers, on Slurpee Day and all year round.”

Customers can celebrate Slurpee Day in several ways:

• Another Free Slurpee Drink: Loyalty members can keep the celebration going all month long by scanning their rewards information on Slurpee Day to get a coupon for another free small Slurpee drink to redeem before July 31.
• Birthday Collection Capsule: Whether a July 11 birthday twin or just a die-hard Slurpee enthusiast, fans can check out the popular Birthday Collection capsule from 7Collection, the retailer’s official online merchandise shop, for the perfect way to gear up for Slurpee season in style.
• 7NOW Delivery: To keep the party going beyond the store, 7-Eleven is giving customers $7.11 off a purchase of $20 or more when using promo code 711DAY via the 7NOW Delivery app.

7-Eleven is giving customers the chance to win $5,000 daily through the 7-Eleven and Speedway apps. Through the end of the year, loyalty members can shop, scan their rewards app, and play the in-app game for a shot at $5,000.