7-Eleven launches Big Red Slurpee beverage in 650-plus Texas stores

Austin, Texas-based Big Red Inc., marketer of Big Red soda, and 7-Eleven Inc., Dallas, announced the launch of the Big Red Slurpee drink, one of 7-Eleven stores’ new summer Slurpee flavors in more than 650 Texas 7-Eleven stores. 7-Eleven showcases national and regional soda favorites that consumers love by recreating them as Slurpee flavors.

Sipping on a Big Red soda in the summertime is a familiar treat for anyone who grew up in Texas, Big Red’s No. 1 market, the companies said.

“Slurpee and Big Red both epitomize originality and fun, and pairing the two puts an exciting twist on a classic summer staple,” said Thomas Oh, senior vice president of Marketing at Big Red Inc. “We’re very excited 7-Eleven chose Big Red to represent Texas for their regional flavor launch because Big Red and Slurpee are celebrated for their sweet taste and summertime fun."

Founded in 1937 in Waco, Texas, Big Red has a line of six different and unique flavors. Big Red has solidified a strong presence throughout the Southern United States and has grown to become a Texas staple.

“Big Red is a staple on Texas Big Gulp fountain machines, but has only been available in Slurpee form at select Texas stores,” said Rusty Smith, 7-Eleven's director of proprietary beverages. “The great flavor and bright red color have made Big Red a favorite with Slurpee fans, and it’s time to let the rest of the Lone Star state in on the frozen fun. Offering local favorites really lets our customers know that we are listening to them and providing the products they want.”