7-Eleven expands Hispanic bakery items

Irving, Texas-based 7-Eleven is expanding its Hispanic packaged bakery items nationally with three traditionally Mexican sweet bread options under its 7-Select private brand, including:

• Panquecitos: soft and sweet vanilla mini loaf cakes.
• Roles de Canela: cinnamon rolls with raisins.
• Panque con Nuez: sliced pound cake with chopped pecans.

The United States is home to almost 58 million Hispanics, representing 18 percent of the country's population with significant spending power, according to a 7-Eleven press release. Hispanics are a dominant 7-Eleven demographic.

“Like the U.S., Hispanics make up a significant and important part of 7-Eleven's clientele," said Jack Stout, 7-Eleven senior vice president over private brands. "More than half live in the three states where 7-Eleven has a very strong and growing store presence — California, Florida and Texas. As an organization, we continuously look for innovative ways to bring products to market that reflect the ethnic diversity that mirrors the communities in which we operate. Quality and value are always part of the equation. We want to offer products our customers may already be looking for in a grocery store, but conveniently and with better value while they fill up with gas or grab coffee."
7‑Eleven, the largest chain in the convenience retailing industry, operates, franchises and/or licenses more than 65,000 stores in 18 countries, including 11,600 in North America.