7-Eleven Debuts Private Label Cold Brew Tea Assortment

7-Eleven has teamed up with AriZona Beverages to launch a line of cold brew teas that will be sold under the convenience store’s Southland Reserve private label.

The line includes four flavors — Sweet Tea, Unsweet Tea, Peach Tea, and Lemon Tea — and is available at 7-Eleven, Speedway, and Stripes stores. According to the company, the new beverage line pays tribute to the company's origin story as the world's first convenience store, founded in 1927 as Southland Ice Company, under Southland Corporation. Product packaging features imagery inspired by a 1950s-era photo of the convenience store. 

"This launch of Southland Reserve Cold Brew tea celebrates the legacy of 7-Eleven and the loyal customers who have made us who we are today," said Nikki Boyers, vice president of Private Brands at 7-Eleven. "With this lineup, we're bringing together the best of the past and the present, delivering a drink that is both nostalgic and refreshingly new."

Southland Reserve Cold Brew teas are available in 16 oz. bottles and crafted using gravity-based filtration and cold steeping process. The black and green tea leaves are sourced from Argentina, Indonesia, and Kenya and steeped for an extended period to ensure an aromatic flavor without bitterness, company officials said.

"At AriZona, we've always been passionate about bringing high-quality, great-tasting beverages to our customers," said Don Vultaggio, chairman and founder at AriZona Beverages. "Working with 7-Eleven to create Southland Reserve Cold Brew tea was a natural fit. By combining our expertise in cold brewing with 7-Eleven's deep-rooted legacy, we've crafted a refreshing and flavorful tea that we know customers will love."