7-Eleven Debuts Environmentally-Friendly Packaging
7-Eleven has redesigned the packaging for its 7-Select Replenish line of hydration beverages, focusing on plastic waste reduction and transportation efficiency. The new bottle designs will be seen at 7-Eleven, Speedway, and Stripes stores across the U.S.
Additionally, the convenience store chain is using the launch of its new bottle design to debut a new, limited-time flavor for 7-Select Replenish: Caramel Apple. According to the company, Caramel Apple tastes like a favorite autumn treat in every sip – crisp, sweet apple is blended with smooth caramel flavor to create an indulgent and refreshing product.
"This fall, we are inviting customers to embrace the changing seasons with the indulgent delight of Caramel Apple," said Nikki Boyers, vice president, Private Brands & Emerging Brands at 7-Eleven, Inc. "With its exciting blend of flavors, Caramel Apple embodies the spirit of autumn."
The redesigned bottles for 7-Select Replenish, which launched in 2019, use less plastic both in the bottle itself and in the wrapping, resulting in an estimated annual plastic waste reduction of 104 metric tons. By optimizing the packaging, 7-Eleven can now fit more cases per pallet, which will reduce the number of trucks required to keep stores supplied by nearly 25%.
"This redesign marks a significant milestone in our ongoing efforts to innovate and operate sustainably," said Marissa Jarratt, executive vice president and chief marketing & sustainability officer at 7-Eleven, Inc. "Not only does it allow us to reduce our plastic usage and streamline our logistics, but it also reflects our dedication to providing customers with products that align with their values."
