7-Eleven Continues to Open New Store Format Locations

Convenience chain 7-Eleven is continuing to expand the footprint of its new Evolution Store format, with the newest store arriving in the Dallas area.

First covered by Store Brands’ sister publication Progressive Grocer, the new location is the fifth of the Irving, Tex.-based convenience chain’s newer concept stores in the DFW Metroplex and the ninth in the U.S. The new stores feature an in-house restaurant, with the newest location featuring tacos from Laredo Taco Co.

Shoppers can take and enjoy their authentic Tex-Mex tacos, along with drinks like frozen margaritas and draft beers, outside on a covered patio. As with other Evolution formats, this 7-Eleven offers a wide range of customizable beverages. In addition to the retailer’s signature favorites like Slurpee and Big Gulp drinks, customers have the choice of several grab-and-go coffees to make with a self-serve espresso machine. Shoppers can also take home organic smoothies, shakes, vitamin-infused sparkling water and wines from the store’s Wine Cellar section.

Several digital features at the new location reflect 7-Eleven’s embrace of technologies. For example, shoppers can bypass checkout and pay for items directly from their mobile device using the 7Rewards app. In another reflection of contemporary convenience, delivery service is available through the app; shoppers can order from more than 3,000 of their favorite foods, beverages, groceries and household products.  

"We're excited to unveil the next iteration of the 7-Eleven Evolution Store in Dallas, offering an assortment of curated products, services and features that are customized to the neighborhood and customers we serve," said Molly Long, 7-Eleven’s VP of store evolution and design. "The customer is getting the convenience they expect from 7-Eleven – coupled with a delicious restaurant-quality dining option and unique and innovative beverages. These lab stores give us an opportunity to test, learn and scale successes into our new store standards which ultimately allows us to continuously improve the experience for all our customers."