7-Eleven has added to its own brand beverage line with a new product designed to rehydrate and energize. The new Replenish + Caffeine sports drink has hit shelves nationwide, and is available in two different flavors.
The two products add to the Replenish sports drink line, but contain 140 mg of caffeine extracted from green coffee beans in each 28 ounce bottle. The flavors, Pineapple and Prickly Pear are high in vitamins E, B3, B5 and B6, and don’t contain artificial flavors, synthetic colors and high fructose corn syrup. At the recent Store Brands Industry Forum on Beverages, speakers from the private label beverage industry discussed innovation in the market.
The new sports drink options join the family of 7-Eleven Replenish flavors including 7-Select Replenish Cucumber Mint, Guava Splash, Lemonade, Orange Mango and Pomegranate Acai. There is also a collection of zero sugar options, including Cherry, Fruit Punch, Orange Mango and Grape.
"At 7-Eleven, we're constantly innovating our private brand product assortment to meet our customer's changing needs,” said Jack Stout, senior vice president of merchandising and demand chain at 7-Eleven. “The demand for functional beverages, unique energy options and new flavors of our popular Replenish sports drink have all been on the rise over the past year. Naturally, we combined all of these customer needs into one awesome product. We are confident Replenish + Caffeine sports drink will exceed customers' expectations in both quality and value."
The new drinks are available now in stores and through 7-Eleven delivery on the 7NOW app.