7-11 tests a slider menu in Dallas area

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7-11 tests a slider menu in Dallas area

11/15/2019

Irving, Texas-based 7-Eleven amped up it’s on-the-go food menu in the Dallas-Fort Worth area, debuting a cheeseburger, pulled pork and smoked turkey sliders. The new options are a continuation by the company to provide snackable, hot, ready-to-eat options to consumers who are snacking more throughout the day and are always on the move.

The new items also could signal more fresh food items to come, per Store Brands coverage in July that the c-store’s parent company Seven & I Holdings Co. Ltd. showed interest in growing the line based on a positive first-quarter sales report that signaled the company was up $31 million versus a year ago in that quarter.

Arguably a bit gourmet than the rolling hot dogs and popular taquito line, the three new sliders are each being served on Hawaiian brioche rolls from a local bakery: Village Baking Co. The sliders are priced at 99 cents each and include a cheeseburger with all-beef patty, sharp cheddar cheese, fire-roasted onions and a signature sauce; a pulled pork slider with Sweet Baby Ray’s BBQ sauce and pickles; and a hickory-smoked turkey slider with a Jalapeno ranch sauce.

The sandwiches are served hot and ready to go, but a condiment bar does allow for additional toppings.

7-Eleven says there’s a “snackification” occurring in the U.S., where consumers are snacking their way throughout the day with small, quick meals to replace larger, three meals a day. The retailer cites a study that says nearly all Americans snack at least once a day and about 70% snack more than twice a day.

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