2025 Rising Stars: Michelle Broussard, Academy Sports + Outdoors
Every year, Store Brands sets out to recognize the next generation of private label leaders, individuals who are not only excelling in their roles but also driving meaningful progress across the industry. The 2025 Rising Stars embody the innovation, energy, and strategic thinking that are essential to keeping store brands competitive, relevant, and compelling to today’s consumers.
This year’s honorees share a deep commitment to delivering value, quality, and fresh ideas to their companies and retail partners. Whether launching new product lines, strengthening brand identities, or collaborating across teams to improve execution, each of these professionals brings passion and purpose to their work.
The impact of these Rising Stars is already being felt across the private label landscape. Many have played pivotal roles in building more shopper-centric brands, streamlining supply chains, or identifying on-trend innovations that resonate at shelf. In an era where private brands are gaining ground, their efforts are helping to redefine what store brands can be.
As the private label industry continues to evolve, future success will depend on a new generation of leaders. Their drive, insights, and collaborative spirit are setting a new standard, one that ensures the future of store brands is bright, bold, and built to last.
Michelle Broussard
Senior Product Line Manager
Magellan Outdoors Men’s & Boys’ Apparel, Magellan Outdoors Pro & Brazos Workwear
Academy Sports + Outdoors
Michelle Broussard is a driving force behind the evolution of outdoor apparel at Academy Sports + Outdoors. As senior product line manager for Magellan Outdoors Men’s & Boys’ Apparel, Magellan Outdoors Pro, and Brazos Workwear, she brings a blend of creativity, innovation, and customer insight to her work.
Broussard’s passion for adventure and design fuels her ability to lead collaborative efforts that keep the Magellan Outdoors brand fresh and relevant. Her collections reflect current trends in style and color while maintaining the performance and practicality that outdoor enthusiasts expect. By maintaining a strong connection with the outdoor community and listening to customer feedback, she helps build trust and loyalty among consumers.
One of her standout achievements is the launch of Magellan Outdoors Pro by Jacob Wheeler, a fishing apparel line developed in collaboration with the professional angler. Through this partnership, Broussard helped craft garments tailored for long, competitive days on the water, balancing innovation with functionality. Her use of advanced materials and thoughtful features has made the brand a standout for both casual and serious anglers.
What sets Broussard apart is her relentless drive for excellence. Whether it’s through deep research, constant innovation, or a willingness to challenge the status quo, she consistently delivers products that exceed expectations.
