2025 Retailers To Watch: Sam's Club
It’s been another banner year for private label as retailers ranging from the biggest mass merchants to grocery stores, convenience store chains, drug stores, and department stores expanded their respective own brand assortments.
The conversation in 2024 evolved from one that was focused on price to retailers now regularly talking about the value proposition of their store brand products and using their proprietary assortments to differentiate from the competition.
With 2025 expected to see more private brand development, Store Brands has highlighted 10 Retailers To Watch in the coming year. The following retailers in 2024 expanded their own brand product assortments, with more expected from each in the next 12 months.
Sam’s Club
Overview
It’s been a strong year for Sam’s Club. A year after being named Store Brands Retailer of the Year, the Walmart-owned warehouse club has kept the momentum going. Sales are up, new stores are in the works, and the retailer is utilizing new technology to make the shopping experience easier for its members.
Additionally, its Member’s Mark own brand continues to play a major role in the retailer’s growth. New products across multiple categories continually roll into stores, and Sam’s Club works with its members to select which products make the cut and which don’t.
What To Watch
Let’s start with Member’s Mark. In 2022, Sam’s relaunched the brand with the help of thousands of members, and the work hasn’t stopped. Building off its success in food and beverage, Sam’s own brand throughout 2024 has gained more shelf space, offering shoppers quality products at a strong value.
A big reason for the success of Member’s Mark is Sam’s Club’s go-to-market strategy with new products. The retailer’s Member’s Mark Community, an opt-in network, allows participants to vote on exclusive flavors and test and trial new items. Company officials said the continuous flow of feedback is the cornerstone for guiding the large-scale development of products to ensure new items align with members’ needs and preferences.
“We don’t send [Member’s Mark-branded] products to our clubs without member approval,” Myron Frazier, vice president of Member’s Mark, told Store Brands.
Continued growth of Member’s Mark in the coming year will be worth watching.
Beyond its private label assortment, Sam’s Club has also made investments in technology, with a focus on making the shopping trip to its big boxes easier and perhaps more enjoyable.
The retailer has made strides in blending the physical and digital shopping experience, with a robust e-commerce platform, an intuitive mobile app, and the expansion of Scan & Go technology, which allows members to shop and pay using their smartphones. This tech-forward approach is designed to meet the demands of today’s convenience-driven consumers while enhancing operational efficiency.
