2025 Private Label Hall of Fame: Ross Purdy
Nine leaders from the private label world are the newest members of the Private Label Hall of Fame. Induction ceremonies were held during the Private Label Manufacturers Association’s Annual Meeting & Leadership Conference in Scottsdale, Ariz.
Members of the Class of 2025 are a combination of leaders with a history of growing store brand products, along with those who continue to impact the current-day marketplace.
Created in 2006 to recognize those who have made significant contributions to the growth and development of the global private brand industry, this year’s event featured retail and product supplier honorees in three categories: Lifetime Achievement, Private Brand Champion, and Private Brand Innovator.
“Our nine-member Class of 2025 represents the best-of-the-best thought leaders and changemakers,” said Peggy Davies, president of PLMA. “Their commitment and dedication to private label is an inspiration to all.”
Ross Purdy
Vice President, Center Store Operations
K-VA-T Food Stores
With a career spanning more than 45 years, Ross Purdy has earned his place among the most influential figures in the private brand industry. A true pioneer, he has made contributions through his leadership, vision, and unwavering commitment to the advancement of own brand programs both domestically and internationally.
Purdy began his journey at Daymon Worldwide, where he played a key role in growing private brands around the globe. Over the past decade, he has continued that mission at K-VA-T Food Stores, where he serves as vice president of Center Store Operations. In this role, Ross has consistently demonstrated a strong understanding of consumer behavior, market dynamics, and the importance of strong supplier relationships, translating these insights into innovative and high-performing private label assortments.
An advocate for retailer-owned and shared brands alike, Purdy has been a supporter of Topco member labels, not only driving success for his own company but also fostering collaboration and knowledge sharing among fellow Topco retailers. His dedication to both the strategic and practical elements of private brand development has helped elevate standards across the board.
Purdy’s leadership style is grounded in integrity, mentorship, and a passion for education. He has long championed the next generation of industry professionals, offering his time and wisdom to support their growth. This commitment to mentorship has left a lasting impact and helped shape a more dynamic and resilient private label industry.