2025 Private Label Hall of Fame: Robert Snyder
Nine leaders from the private label world are the newest members of the Private Label Hall of Fame. Induction ceremonies were held during the Private Label Manufacturers Association’s Annual Meeting & Leadership Conference in Scottsdale, Ariz.
Members of the Class of 2025 are a combination of leaders with a history of growing store brand products, along with those who continue to impact the current-day marketplace.
Created in 2006 to recognize those who have made significant contributions to the growth and development of the global private brand industry, this year’s event featured retail and product supplier honorees in three categories: Lifetime Achievement, Private Brand Champion, and Private Brand Innovator.
“Our nine-member Class of 2025 represents the best-of-the-best thought leaders and changemakers,” said Peggy Davies, president of PLMA. “Their commitment and dedication to private label is an inspiration to all.”
Robert Snyder
CEO (retired)
SINCO, Inc.
Throughout his career, Robert Snyder has been a driving force behind some of the most impactful innovations and relationships in the private label industry. As the longtime CEO of SINCO Inc., the company his family founded, Snyder was focused on growing and evolving the business.
Robert's journey began in 1965, and by the 1970s, he had already begun reshaping how the industry sourced and imported goods. Recognizing the need for stronger global connections, he launched SINCO’s import division, giving the small Northeast firm a competitive edge by directly linking North American buyers with overseas suppliers. This initiative not only expanded SINCO’s reach but also helped accelerate the growth of private brands across the continent.
His legacy, however, goes far beyond supply chains and business acumen. A visionary with a sharp eye for trends, he consistently gave new vendors a chance, long before they had a foothold in the market.
Snyder has been the creative mind behind numerous store brand programs, serving as a matchmaker of sorts, connecting retailers with manufacturers in ways that elevated both parties. His ability to see both sides of an issue and drive toward solutions that benefit all was seen as a strength.
He built relationships not just for profit, but for purpose—always listening, always learning, always encouraging others to think outside the box.