2025 Game Changer: Hy-Vee's Chophouse Seasonings & Sauces
The private label segment maintained its momentum in 2024 as sales across a host of food and non-food categories continued its multi-year growth streak.
A larger number of consumers in the U.S. have grown accustomed to retail brands that offer quality and value, and more affordable selections than many national brand products. Now, the pressure has been ramped up for retailers and product suppliers to exceed the high bar they have set as they continue developing unique new products.
The honorees featured in Store Brands 2005 Game Changer show the broad selection of ideas that are being implemented by major retailers and product suppliers across the industry. The items are giving shoppers additional choices and allowing retailers to carry products not found elsewhere.
Hy-Vee
Chophouse Meats Seasonings and Sauces
Hy-Vee introduced Chophouse Meats Seasonings and Sauces in the fall of 2024, bringing a premium selection of blended spice seasonings, rubs, sauces, and small-batch packaged meats to its stores.
Featuring more than 30 varieties, the brand quickly gained traction by integrating its products into Hy-Vee’s food service and meat departments. In a crowded market filled with national and local brands, Chophouse Meats differentiates itself through its commitment to quality, flavor, and value, offering premium products at competitive prices without compromising taste.
Chophouse Meats offers a wide array of seasonings and sauces, catering to both traditional preferences and adventurous palates. The line includes Southwest Style Seasoning, Mildly Sweet & Spicy Rub, Sweet Honey BBQ Sauce, and Buttery Hot Wing Sauce, among others. As consumer tastes continue to evolve, Hy-Vee remains committed to expanding the lineup with innovative flavors that enhance home-cooked meals.
Beyond seasonings and sauces, Chophouse Meats extends to pre-seasoned packaged meats available in Hy-Vee’s meat department. Each package highlights the specific Chophouse Meats seasoning used, making it easy for customers to recreate their favorite flavors at home. This added convenience underscores the brand’s mission to provide high-quality, flavorful products at an exceptional value.
To boost awareness, Hy-Vee has implemented in-store demonstrations, sampling events, and strategic cross-merchandising within the meat department. These efforts ensure customers can easily discover and incorporate Chophouse Meats products into their shopping routine.
As Hy-Vee continues to innovate its private brands, Chophouse Meats will remain a focal point of growth. With a strong foundation in quality and customer satisfaction, the brand is poised for continued expansion, bringing more bold flavors and premium options to shoppers in the future.
