2024 Store Brands Rising Stars: Colleen Purcell Kangas of Purcell International
The rising stars across private label are shining brighter, reflective of an industry in the midst of robust growth and needing younger talent to develop new methods of doing business at a time when growth opportunities are robust.
The Fifth Annual Store Brands Rising Stars honors this crop of new talent that is driving sales from the retail and supplier sides of the business. Private label product sales over the past year continued to grow and the efforts of retailers through the first half of 2024 show an ongoing appetite for products that are unique and also offer shoppers a strong value.
RELATED: Meet the Store Brands Rising Stars Class of 2024
This year’s list of Rising Stars provides insight into how a new crop of talented individuals under the age of 40 are pushing the industry forward and continuing to innovate.
Colleen Purcell Kangas
Purcell International
Colleen Purcell Kangas is a star in the world of private label, but colleagues feel her star will get even brighter as her career continues. The president of Purcell International, she impresses industry veterans and those with whom she works daily with her relentless work ethic and visionary leadership. Her dedication to the private label business has significantly impacted the company, solidifying its position as a leading importer and distributor in the sector.
Purcell Kangas’ journey in the private label industry began before her official entry into the corporate world. Growing up in a family deeply entrenched in the business, she developed a unique perspective and extensive industry knowledge. She joined Purcell International full-time in 2008 as vice president of the Shelf Stable division, managing logistics, importation, strategic sourcing partnerships, and private label accounts. Her expertise and leadership quickly became apparent, and in 2021, she was promoted to president.
Under her leadership, Purcell International has navigated through some challenging times including the COVID-19 pandemic. Her ability to navigate supply chain disruptions and maintain the company's growth trajectory is a testament to her strategic acumen and determination. Her leadership has also been instrumental in expanding the private label supplier's offerings, which include meat, fish, vegetables, fruit, and juices.