2024 Store Brands Rising Stars: Aleks Veyg of Reserve Snacks
The rising stars across private label are shining brighter, reflective of an industry in the midst of robust growth and needing younger talent to develop new methods of doing business at a time when growth opportunities are robust.
The Fifth Annual Store Brands Rising Stars honors this crop of new talent that is driving sales from the retail and supplier sides of the business. Private label product sales over the past year continued to grow and the efforts of retailers through the first half of 2024 show an ongoing appetite for products that are unique and also offer shoppers a strong value.
RELATED: Meet the Store Brands Rising Stars Class of 2024
This year’s list of Rising Stars provides insight into how a new crop of talented individuals under the age of 40 are pushing the industry forward and continuing to innovate.
Aleks Veyg
Reserve Snacks
As co-founder of Reserve Snacks, Aleks Veyg has used his culinary and food science background to formulate and develop private-label items such as popcorn chips, Takis-style chips, chocolates, and beverages that meet high consumer demand.
Reflecting on the key factors that have driven his career growth, Veyg emphasizes perseverance, quality work, embracing challenges, and maintaining faith. This philosophy has not only fueled his success but also propelled ReserveSnacks to new heights in the competitive snack food market.
"The most enjoyable part of what we do is the development side,” he said. “We are constantly thinking of creating new ideas efficiently so they can be produced to scale. One of Veyg's notable achievements is the development of more efficient methods for making popcorn chips and creating a one-step process for producing corn chips, including rolled corn chips. His ability to streamline production processes demonstrates his commitment to excellence and efficiency, benefiting both ReserveSnacks and its partners.
Being named a 2024 Store Brands Rising Star is a significant honor for Veyg, who attributes this recognition to the company's willingness to tackle challenges head-on and a strong belief in its capabilities.
"I am honored to be considered and I also know that the consideration happened due to us not shying away from challenges and believing in our capabilities," he said.