2024 Private Label Hall of Fame: Rakesh Rathore of TrueChoicePack
Sixteen leaders from the world of private brands were recently honored as the newest inductees to the Private Label Hall of Fame during a ceremony held during the Private Label Manufacturers Association’s (PLMA) Annual Meeting & Leadership Conference in San Antonio, Tex. Members of the Class of 2024 are a combination of long-time leaders and up-and-coming visionaries who have provided a strong foundation for an industry that continues to see record-setting growth.
RELATED: The complete list of the Private Label Hall of Fame Class of 2024
Created in 2006 to recognize those who have made significant contributions to the growth and development of the global private brand industry, this year’s event featured retail and product supplier honorees in four categories. They include Next Gen Private Label Leader, Private Brand Innovator, Private Brand Champion, and Lifetime Achievement.
Rakesh Rathore
Chief Operating Officer
Truechoicepack
Rakesh Rathore's scientific prowess and forward-thinking approach have positioned TrueChoicePack as a leader in sustainability and innovation. With a PhD in Biochemistry, his expertise has been instrumental in embracing next-generation materials and staying ahead of regulatory changes, setting a new standard for private label brands.
A member of the Private Label Hall of Fame’s Class of 2024 in the Private Brand Innovator category, Rathore’s leadership has led TrueChoicePack to embrace innovative materials such as Polyhydroxyalkanoates (PHA) bioplastics and PFAS-free fiber molded formulations. These materials reduce environmental impact while also offering equivalent or superior performance compared to traditional counterparts.
"i constantly strive to introduce new solutions and approaches that push the boundaries of what's possible,” he said. “Whether it's through leveraging emerging technologies or reimagining traditional processes, I'm committed to pioneering change that brings tangible benefits to my team and organization.”
Among his more notable achievements is helping existing customers navigate regulatory changes across disposable categories. His deep understanding of biochemistry and materials science enables TrueChoicePack to proactively address challenges and provide solutions that align with evolving regulations. This proactive approach has earned TrueChoicePack a reputation as a trusted partner in sustainability and compliance.
This year, Rathore led the team in updating an existing SKU with a Fortune 500 customer to include Post Consumer Recycled content (PCR). This move not only aligns with environmental goals but also demonstrates TrueChoicePack's commitment to meeting customer needs and staying ahead of market trends.
Additionally, TrueChoicePack has launched PFAS-free products with equivalent performance to PFAS-containing products, showcasing his dedication to offering sustainable alternatives without compromising on quality or functionality.
“My goal is to contribute to the continued evolution of the retail industry, championing private label solutions that deliver value to both businesses and consumers alike,” he said. “We pride ourselves on being a one-stop shop for all private label disposables needs.”