2024 Game Changers: Tim Balshi, Millpress Imports
Sales of private label products across numerous categories saw strong growth in 2023, and retailers and suppliers alike are working to keep that momentum going. With consumer expectations for store brand products perhaps higher than ever, the pressure is on to bring to market high value products that meet the demands of today’s shoppers who are seeking quality and value.
RELATED: See the complete list of 2024 Game Changers honorees
The honorees in Store Brands 2024 Game Changers played a role in continuing to raise the bar in the world of private label. From the work of the six individuals honored this year to the products and programs developed by retailers and suppliers, the quality of store brand products now on the shelves are driving sales and giving shoppers additional choices at retail.
Tim Balshi
Founder
Millpress Imports
As the founder of Millpress Imports, Tim Balshi is credited with developing a private label program for independent grocers that gives improved access to super premium extra virgin olive oil. Committed to improved sourcing, low minimums, and premium packaging, Balshi’s efforts served to open the world of upscale private label products to retailers of all sizes.
Low minimums and favorable payment terms means any grocer can participate in a category that previously was reserved for retailers capable of purchasing full containers of olive oil at a time. This helps cash flow and provides a fresher option for customers. The ability to carry a super-premium, healthier fat at a reasonable price at a time of significant price increases allows customers to stay engaged with extra virgin olive oil as opposed to having to settle for a less healthy fat option.
Additionally, Balshi developed a training program designed to create category knowledge experts and ambassadors. The impact of the training program is two-fold. Not only does the training lift the entire private label program, it also serves to lift the category in general with a deeper knowledge for the in-store associates.