2024 Game Changers: Gregory Rubin, Garcoa
Sales of private label products across numerous categories saw strong growth in 2023, and retailers and suppliers alike are working to keep that momentum going. With consumer expectations for store brand products perhaps higher than ever, the pressure is on to bring to market high value products that meet the demands of today’s shoppers who are seeking quality and value.
RELATED: See the complete list of 2024 Game Changers honorees
The honorees in Store Brands 2024 Game Changers played a role in continuing to raise the bar in the world of private label. From the work of the six individuals honored this year to the products and programs developed by retailers and suppliers, the quality of store brand products now on the shelves are driving sales and giving shoppers additional choices at retail.
Gregory Rubin
CEO
Garcoa, Inc.
It’s been a busy past couple of years at Garcoa and the leadership of Gregory Rubin, the company’s CEO, is cited as having a significant impact on the company’s growth over that time. Championing a culture of creativity and forward-thinking, Garcoa’s teams are embracing new ideas and technologies that are helping the company expand its business.
Among the bigger changes pushed for by Rubin has been his approach to supply chain. Recognizing the inefficiencies and challenges within the company’s existing supply chain processes, he implemented a series of initiatives that revolutionized the way Garcoa operates, leading to unprecedented growth for the company.
Among his key contributions was the implementation of KPIs to enhance supply chain visibility and efficiency. He introduced advanced data analytics that provided real-time insights into inventory levels, demand forecasting, and production cycles. This not only streamlined the company’s operations but also enabled Garcoa to make data-driven decisions, reducing waste and optimizing resource allocation.
Additionally, Rubin spearheaded strategic partnerships with key suppliers and logistics providers. By fostering strong collaborative relationships, he ensured a more agile and responsive supply chain. This proactive approach allows the company to navigate disruptions with greater resilience, maintain consistent product availability, and meet customer demands in a highly competitive market.