2% and whole milk most nutritious, consumers say

Consumers prefer 2% and whole milks when compared to other milks including plant-based milks, according to a poll of 2,200 American by Morning Consult in partnership with the International Dairy Foods Association (IDFA).

Sixty-seven percent of respondents overwhelmingly chose 2% and whole milks when given the choice to consume among whole, reduced fat 2%, low fat 1%, skim, other (almond, soy, oat, other plant-based, lactose-free) or “do not consume” milk. They chose 2% and whole milks because they believe they are most nutritious for themselves and their families, according to Morning Consult.

Also, at least 86% of adults prefer dairy milk compared to 10% who prefer “other” milks.

Additionally, by a margin of more than two to one, U.S. adults say it’s important to offer low-fat flavored milks with school meals; and by a three-to-one margin, U.S. adults say it’s important to offer 2% and whole milk with school meals.

The poll also found that 77% of adults found it important to have a variety of options to choose from when purchasing types of milk.

IDFA members are responsible for 90% of the milk, cheese, ice cream, yogurt and cultured products, and dairy ingredients produced in the United States and sold throughout the world. IDFA members produce traditional dairy as well as dairy alternative products.