Southeastern Grocers Expands Private Label Dessert Offerings

The grocer is adding frozen desserts under its Own Brands lines Know & Love, Prestige and SE Grocers.
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SEG Award Winning Caramel Apple Pie
Southeastern Grocer's award-winning caramel apple pie.

Southeastern Grocers is expanding its assortment of frozen desserts with new selections offered under its Own Brands lines Know & Love, Prestige and SE Grocers. 

New to Know & Love is dairy-free gelato in four flavors: rich dark chocolate gelato and mint chocolate chip gelato both crafted with coconut milk; caramel sea salt gelato made with creamy cashew milk; and butter pecan gelato prepared with pecan milk. 

The dessert assortment in Prestige now includes limited-edition ice cream flavors only available through the summer. Prestige S’mores ice cream features a marshmallow-flavored ice cream base, swirled with ribbons of graham cracker and dotted with bites of chocolate; Prestige Blueberry Crisp ice cream combines sweetness and crunch with vanilla ice cream mixed with blueberry and oatmeal bites. 

For a frozen twist on a brunch classic, SE Grocers Peach Bellini sherbet combines peach-flavored sherbet and swirls of champagne-flavored sherbet, capturing the essence of a peach bellini cocktail in every spoonful. 

The new dessert offerings follow SEG’s recent victory at the American Pie Council’s National Championship where its caramel apple pie has received kudos four times since 2017.

“We are passionate about providing our customers with exceptional culinary experiences that celebrate the essence of each season,” said Dewayne Rabon, chief merchandising office for Southeastern Grocers. “Receiving a blue ribbon from the American Pie Council for our Own Brand caramel apple pie is a testament to the craftsmanship and dedication of our team at Southeastern Grocers. This accolade reaffirms our relentless pursuit of excellence. More importantly, it underscores our steadfast commitment to our customers – a promise to consistently deliver fresh, high-quality products at prices that remain accessible to all.”

SEG’s line of Own Brand products – Essentials, SE Grocers, Prestige and Know & Love – offer nearly 8,000 items to help customers save an average of 20% compared to national brands, providing affordability without compromising quality. 

Recently, Know & Love, the grocer’s private clean label product line, was recognized within the product innovation category in Store Brands’ 2024 Game Changers awards and is set to expand further this year, offering shoppers access to nearly 1,000 clean label products and reinforcing the grocer’s dedication to providing affordable, high-quality options.

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