Qurate Launching New Food-Focused Channel On Roku

Qurate Retail Group is launching its FAST channel “The Big Dish” on The Roku Channel that will offer a mix of non-selling culinary content featuring chefs, celebrities, kitchen gadgets, food, and the latest trends in home entertainment from QVC, QVC2, HSN and its streaming services.

Popular shows include "Getting Grilled with Curtis Stone" with Michelin-starred chef Curtis Stone, "My Best Friend's Kitchen with Gaby Dalkin" with chef and influencer Gaby Dalkin, and "Vanessa Can't Cook" with QVC Program Host Vanessa Herring.

"By launching 'The Big Dish' we're now able to offer a more focused video shopping experience to culinary fans and foodies via one of the industry's leading FAST channel services," said David Apostolico, chief distribution officer, QVC, HSN, QVC+ and HSN+. "We already have many fans who watch our QVC and HSN linear channels on The Roku Channel and look forward to welcoming new and existing customers to enjoy fun culinary-focused content all in one place on 'The Big Dish.'"

According to officials with Qurate, the launch reflects the company’s strategic initiative to expand the reach of its original vCommerce experiences across new media and digital platforms. While QVC's and HSN's linear channels are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital live-streaming TV services, "The Big Dish" is Qurate Retail's first foray into an ad-supported channel with a narrow focus on a specific interest area, which is the most popular channel format on FAST.

"We're thrilled to build on our relationship with Qurate Retail Group by welcoming The Big Dish to the expansive lineup of FAST channels available through The Roku Channel," said Jennifer Vaux, vice president, Content Acquisitions and Programming, Roku Media. "From recipes, demos, and products, Qurate Retail Group's first-ever FAST channel has everything viewers need to make mealtime happen."