Q: It seems like personal care products like in feminine care and baby care are very intimate
products that a retailer can leverage its loyalty against in the space, would you agree?
We would argue quality is the most important aspect of a retailer’s own brand. According to Mintel’s December 2020 report, mass merchandisers are one of the few retailers benefiting from
the changes caused by the pandemic. Store brands have the potential to unlock more than value. Drylock’s mission is to make a better performing product than the national brands at a better price.
Q: How does sustainability play a role at Drylock?
Drylock Technologies has become the first U.S. facility in the disposable hygiene industry to receive CO2-neutral certification for carbon-neutral manufacturing. The CO2-neutral label, a globally recognized certification issued by CO2logic, proves a real and measurable commitment to reduce and offset carbon emissions. Drylock is already meeting consumer demand for products made with natural materials by sourcing cotton-enhanced, green polyethylene, bio-based, and chlorine-free materials for “pure” products.
Drylock Technologies has launched Simpli, one of the first natural, eco-friendly incontinence brands in the US. Simpli provides natural, plant-based incontinence protection free of fragrance, lotions, parabens, natural rubber latex, toxic dyes, and chlorine bleaching. Drylock sustainability efforts also extend to packaging by offering recycled, green packaging options, including recycled content, paper, and carbon-neutral bags.