What Consumers Think About Private Brands
New York-based research consultancy Magid recently surveyed 3,000 consumers to gauge their opinions about purchasing private brands. This webinar delves into some of the key findings from the report, titled “Consumer Attitudes Toward Private Label.”
The webinar covers several topics related to consumer buying trends of private-branded consumer packaged goods, including:
- What consumers are looking for in private brands of consumer packaged goods and what drives consumers to buy them.
- How retailers can build trust with consumers through their private brands.
- Consumer demographics of the typical private label shopper
- Consumers’ preferred retailers of private brands.