What Consumers Think About Private Brands

Press enter to search
Close search
Open Menu

What Consumers Think About Private Brands

By Store Brands - 11/07/2018


View On-Demand!

New York-based research consultancy Magid recently surveyed 3,000 consumers to gauge their opinions about purchasing private brands. This webinar delves into some of the key findings from the report, titled “Consumer Attitudes Toward Private Label.”

The webinar covers several topics related to consumer buying trends of private-branded consumer packaged goods, including:

  • What consumers are looking for in private brands of consumer packaged goods and what drives consumers to buy them.
  • How retailers can build trust with consumers through their private brands.
  • Consumer demographics of the typical private label shopper
  • Consumers’ preferred retailers of private brands.