What Consumers Think About Private Brands

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What Consumers Think About Private Brands

By Store Brands - 11/07/2018

 

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New York-based research consultancy Magid recently surveyed 3,000 consumers to gauge their opinions about purchasing private brands. This webinar, set for Wednesday, Dec. 5 at 2 p.m., will delve into some of the key findings from the report, titled “Consumer Attitudes Toward Private Label.”

The webinar will cover several topics related to consumer buying trends of private-branded consumer packaged goods, including:

  • What consumers are looking for in private brands of consumer packaged goods and what drives consumers to buy them.
  • How retailers can build trust with consumers through their private brands.
  • Consumer demographics of the typical private label shopper
  • Consumers’ preferred retailers of private brands.


Speakers: