What Consumers Think About Private Brands
New York-based research consultancy Magid recently surveyed 3,000 consumers to gauge their opinions about purchasing private brands. This webinar, set for Wednesday, Dec. 5 at 2 p.m., will delve into some of the key findings from the report, titled “Consumer Attitudes Toward Private Label.”
The webinar will cover several topics related to consumer buying trends of private-branded consumer packaged goods, including:
- What consumers are looking for in private brands of consumer packaged goods and what drives consumers to buy them.
- How retailers can build trust with consumers through their private brands.
- Consumer demographics of the typical private label shopper
- Consumers’ preferred retailers of private brands.