As private label has evolved over the years into powerhouse private brands, marketing has played a key role. Retailers today are building out innovative campaigns and marketing ideas around their store brand lines, leveraging social media influencers, in-store displays, virtual online cooking classes, mobile augmented reality plays, and more.
- Looking to recognize a retailer’s private brand program over the last year (September 2020-September 2021). Any representative of a retailer, supplier who worked on the program, agency, display company or solution provider can submit the nomination.
- Nominator’s can nominate themselves, their own company or a colleague or another company.
- Multiple entries for the same retailer and various store brands are permitted, although a separate form needs to be submitted for each nomination.
- Deadline to submit is Friday, Nov. 12.