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Submit to be recognized: Creative Campaigns 2021

Store Brands wants to highlight the most innovative marketing campaigns around private brands.
Dan Ochwat
Executive Editor
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As private label has evolved over the years into powerhouse private brands, marketing has played a key role. Retailers today are building out innovative campaigns and marketing ideas around their store brand lines, leveraging social media influencers, in-store displays, virtual online cooking classes, mobile augmented reality plays, and more.

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For the first time, Store Brands is looking to recognize best-in-class marketing around private brands in our Creative Campaigns recognition. We want to feature the most innovative campaigns and programs that retailers have launched around their coveted brands across several categories of marketing.

Below is a nomination form, simply tell us about the campaign or effort, how it elevated marketing within the store brands industry, share any pertinent results and share any creative assets. Deadline to submit is Nov. 12.

Store Brands editors will select the most innovative efforts in marketing and highlight them in the November issue.

Contest rules:

  • Looking to recognize a retailer’s private brand program over the last year (September 2020-September 2021). Any representative of a retailer, supplier who worked on the program, agency, display company or solution provider can submit the nomination.
  • Nominator’s can nominate themselves, their own company or a colleague or another company.
  • Multiple entries for the same retailer and various store brands are permitted, although a separate form needs to be submitted for each nomination.
  • Deadline to submit is Friday, Nov. 12.