Convenience stores and other small-format retailers represent a big opportunity for private brands. During a Feb. 26 retailer keynote session to be held during the 2015 Store Brands Innovation & Marketing Summit, Sean Thompson — senior director of merchandising, private brands for Dallas-based 7-Eleven — will discuss how retailers could get and leverage help here to maximize store brand success and category growth.
This session, titled " Private Brands — Big Growth in Small Formats: One Year Later," follows 7-Eleven’s progress over the past year in its pursuit to drive transformational growth in private brands. Attendees will get an up-close look at how the 7-Eleven team assessed its position, developed its strategy and engaged the organization to secure the commitment and resources necessary to set a strong foundation.
The Innovation & Marketing Summit will take place Feb. 25-27 at the Hyatt Regency O'Hare hotel in Rosemont, Ill. For more information or to register for the event, visit http://storebrands.com/IMS2015.