Path to Purchase Expo to have a new look and feel
The 2019 Path to Purchase Expo (P2PX), the world’s largest gathering of brand manufacturers, retailers, agency professionals and solution providers for marketing to shoppers, will take place Nov. 13-14 at the Hyatt Regency Chicago. You can register here.
P2PX is P2PX is hosted by the Path to Purchase Institute, part of EnsembleIQ, parent company of Store Brands. This year, the event will have a new look and feel, as well as more diversified programming than ever.
The wide-ranging event will have four engaging keynotes: Rainn Wilson, "The Office" actor and entrepreneur; Alyssa Raine, Walgreens chief marketing officer; Shabnam Mogharabi, general manager of SoulCake; and Brendan Witcher, vice president/principal analyst of digital business strategy at Forrester.
Speakers will include executives from manufacturers and retailers such as: Ahold Delhaize, Clorox, Coca-Cola, CVS, Hershey, Kellogg, Kraft-Heinz, Kroger Precision Marketing, LALA U.S., Mars Wrigley, Mondelez International, Oars + Alps, Tyson and more.
New this year, P2PX features an intimate campus setting, with all education, events and exhibits together at the Hyatt Regency Chicago. The campus has everything all in one place — from solution providers to help you grow your business, to education and networking.
Learning labs on the campus will include lectures, workshops and interactive sessions. There will also be learning pods offering quick 15-minute sessions focused on technology and data.
The education programming has been designed for the industry and by the industry. It centers on the topics and strategies marketers need to win shoppers along the path to purchase.
Session topics include:
• Technology innovation.
• Best-in-class shopper engagement.
• The future of shopping.
• Organizational alignment.
• Retailers as media.
• Omnicommerce excellence.
• Insights and analytics.
• Shopper strategies.
The P2PX ticket options are inclusive. Attendees will have full access to everything: all sessions, keynotes, meals, receptions, exhibits, the Women of Excellence awards program and the learning campus.
For more information and to register for P2PX, visit path2purchaseexpo.com.