Mapco Express expands its private label e-cigarette line


Mapco Express Inc., Brentwood, Tenn., is expanding its GreenStix private brand line of e-cigarettes. Developed in partnership with Spring Lake, Mich.-based Victory Electronic Cigarettes Corp., the e-cigarettes will now be sold in all 373 stores. Additionally, Mapco is adding a new e-cigarette called GreenStix Dynamic King in tobacco and menthol. Sold in a unique, stylish and ergonomic carrying case, it conveniently fits in a pocket or purse and allows consumers to keep their e-cigarette sanitary and ready for use at any time. Furthermore, this new product has the look and feel of a traditional cigarette with a soft tip, similar weight and length, Victory Electronic Cigarettes said.

"It is clear to us that smokers are looking for alternatives to traditional cigarettes and that electronic cigarettes are becoming more and more popular,” said Patrick Neuman, director of private label for Mapco. “Our GreenStix brand has quickly established a loyal following with our customers. We are always looking for ways to exceed our customers' expectations and believe our new GreenStix Dynamic King Disposable will its soft tip and unique ergonomic package design will do just that."

The GreenStix brand was developed by Victory Electronic Cigarettes exclusively for Mapco Express in 2013. The original e-cigarette was the GreenStix 500 Puff Disposable e-cig in tobacco and menthol flavors, the company noted.

"Mapco is a leader in the convenience store industry and we are extremely fortunate to be associated with such a fine organization,” said Brent Willis, chairman and CEO of Victory Electronic Cigarettes. “The new Dynamic King Disposable will enhance awareness for Mapco's GreenStix brand and will reinforce the superior quality and value that Mapco represents. We look forward to continuing to develop this exclusive electronic cigarette brand for Mapco and its customers."