IPLC releases third book covering international store brand market

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IPLC releases third book covering international store brand market

By Store Brands - 04/27/2015

The Vught, Netherlands-headquartered International Private Label Consult (IPLC) announced the release of a new book by its managing partner, Koen de Jong, titled “Managing Private Labels.” The book, which is a follow-up to de Jong’s “Private Label Uncovered,” shares practical knowledge and experience that will provide a deeper understanding of the complexity of running a private label program in an extremely competitive market.

“Before writing this book, over 120 papers published in the academic press were studied,” IPLC stated. “Many of the insights have been of tremendous value and were used for this publication. However, as in previous publications, the vast majority of the contents sprout from our own practice, research conducted by IPLC and previous publications.”

According to IPLC, special attention is given to the discounter retail format and recommendations for mainstream retailers to counterbalance this phenomenon. Other topics covered in the book include steps to take to improve supplier-retailer relations, the role of packaging design, private label in emerging markets, and the impact of new technology on retailer brands.

Written in English and comprising 208 full-color pages, the book can be purchased online only at www.iplc-europe.com.