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01/20/2015

How do you build a shopper-centric store brand program?

These days, the customer is king. To build a successful store brand program, retailers must first understand their customers. What are their wants and needs? How do they shop? And how can store brand products add convenience and improve quality of living?

In a Feb. 27 panel discussion to be held during the 2015 Store Brands Innovation & Marketing Summit, retailer participants will discuss how to gather and leverage shopper insights to develop, package, merchandise and market store brand products that truly resonate with today’s shoppers. Participating in the discussion will be Cia Tucci, senior director, store brands, CVS/pharmacy; Matt Simon, senior director, own brands brand management, Ahold USA; and Simon Cutts, director of grocery and private label, Fresh Thyme Farmers Market.

The summit will take place Feb. 25-27 at the Hyatt Regency O'Hare hotel in Rosemont, Ill. For more information or to register for the event, visit http://storebrands.com/IMS2015.