Giant Food launches line of exclusive limoncello-inspired products

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Giant Food launches line of exclusive limoncello-inspired products

By Store Brands - 05/14/2015

Giant Food LLC, a banner of Carlisle, Pa.-based Ahold USA, said it is launching a line of exclusive products inspired by the sweet lemon flavor of limoncello. The products will be available for a limited time starting May 15.

The limoncello flavor originated in Italy, where the Sorrento lemon is cultivated for its sweet and tangy essence, Giant said. The retailer harnessed that flavor and infused it into more than 30 products that customers can find throughout the store — in both the fresh and non-perishable departments.

“Giant is excited to invite our customers to bring a little part of Southern Italy to their homes and their plates with our exclusive limoncello line,” said Dean Wilkinson, vice president of sales and merchandising at Giant Food. “Many of our customers have bold, adventurous tastes, and this new line is just another example of Giant’s commitment to providing both exciting gourmet options and affordability when they shop for groceries.”

This versatile flavor complements many dishes, allowing Giant customers to incorporate limoncello creations into special meals or daily snacks, the retailer said. Customers can season grilled vegetables with limoncello olive oil, enjoy limoncello pesto on pasta, and spread limoncello marmalade on morning toast, among many delicious possibilities. Giant’s limoncello desserts, including cookies, cakes and ice cream, are said to be the perfect, refreshing final touch to summer cook-outs and picnics. Giant also offers limoncello products beyond the edible — customers can freshen their households with limoncello-scented candles, dish detergent, foaming hand soap and sanitizer products.

For customers who might want to try before they buy, Giant said it will be sampling select limoncello products in all stores May 16 and 17, and again on May 23 and 24.