ECRM announces store brand foods, HBC events
Efficient Collaborative Retail Marketing (ECRM), a Solon, Ohio-based provider of business innovation and technology, is simultaneously hosting its Private Brands Foods and Private Brands Health & Beauty Care events the week of April 12, 2014, at the Caribe Royale hotel in Orlando, Fla. To date, the events have generated an attendee list that includes private label buyers from such retailers as CVS, Walgreens, Family Dollar, Delhaize America, Giant Eagle, H-E-B, Ahold USA, Dollar General, Kroger, Meijer, Raley's, Sears Holdings, Target Canada, Topco and more.
During these events, prescheduled meetings will take place in each seller’s meeting space, where private label products can be easily reviewed, ECRM said. Meeting schedules are made available weeks prior to the event, and ECRM prequalifies each meeting to ensure all attendees get face time with the companies that fall into their appropriate category focus. This proactive environment encourages creativity and innovation, which helps to build better programs and bring more value to customers while increasing the bottom line.