Costco to offer scratch bread at in-store bakeries

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Costco to offer scratch bread at in-store bakeries

By Store Brands - 04/23/2015

Issaquah, Wash.-based Costco Wholesale Corp. announced via its Facebook page and the April issue of The Costco Connection, a magazine for its members, that it is switching from par-baked breads in the bakery to made-from-scratch breads. The Costco bakery introduced its new scratch bread program with Country French, Cranberry Walnut and Honey Multigrain boules. At times, Raisin Walnut boules will be rotated into the assortment in place of the Cranberry Walnut product.

“We’re rebranding ourselves in the bread category with exciting new and delicious breads,” said David Richman, assistant general merchandise manager of Costco Bakery. “This scratch bread program differentiates us from our competition.”

The breads with “mix-ins” or inclusions use store brand products such as Kirkland Signature Walnuts in the Cranberry Walnut and Raisin Walnut breads, Kirkland Signature Honey in the Honey Multigrain bread and Kirkland Signature Olive Oil in the Country French bread, the retailer said.