No industry has transfigured globally more than store brand retail. The traditional “good, better, best” structure has reached great heights in price transparency, product profiling and store brand dominance. Nevertheless, consumers expect store brands to transcend beyond better value.
During a Feb. 26 retailer keynote session to be held during the 2015 Store Brands Innovation & Marketing Summit, Noel Matos, head of international marketing for Migros Industries and CEO of M Industry USA Inc. — a subsidiary of M Industry, the industrial group of Migros, the No. 1 Swiss retailer — will discuss the innovation challenges for retailers' own brands going forward. He also will provide insights into the promise retailers are making to their consumers in Switzerland and worldwide.
The Innovation & Marketing Summit will take place Feb. 25-27 at the Hyatt Regency O'Hare hotel in Rosemont, Ill. For more information or to register for the event, visit http://storebrands.com/IMS2015.