Acosta Sales and Marketing to acquire Anderson Daymon Worldwide
Jacksonville, Fla.-based Acosta Sales and Marketing, a sales and marketing agency in the consumer packaged goods (CPG) industry, said it signed a definitive agreement to acquire Anderson Daymon Worldwide, the sales and marketing agency that exclusively represented brands and private label products to Costco Wholesale.
“Anderson Daymon’s extensive experience serving Costco for more than three decades will not only broaden our platform and enable us to better serve a very important growth customer, but also increases the breadth and depth of our capabilities at Costco for our clients,” said Robert Hill, president and CEO of Acosta. “Anderson Daymon’s history of leadership and solid growth, unique capabilities of their associates and commitment to understanding every facet of Costco will be of particular importance as we look to help our clients prosper at this important customer.”
No longer affiliated with Daymon Worldwide
Acosta’s current Costco team will merge with Anderson Daymon and become ADW, an Acosta company, a new division focused solely on Issaqua, Wash.-based Costco Wholesale Corp. Moe Krabbe, CEO of Anderson Daymon Worldwide, also based in Issaquah, will serve as president of the new group and will report to Darian Pickett, Acosta’s president, strategic channels. Spike Anderson, chairman and founder of Anderson Daymon Worldwide (ADW), agreed to remain with the company for at least one year following the closing to provide valuable leadership and transition assistance. ADW will remain headquartered in Issaquah, with all 11 regional offices remaining in full operation. As part of this transaction, Daymon Worldwide, Stamford, Conn., will no longer hold an interest in this business and will not be affiliated with the new Acosta division, the company said.
“By joining forces with an industry leader like Acosta, we will provide enhanced services for our clients, including access to full-service and experiential marketing solutions, shopper analytics and best-in-class training,” Krabbe said. “We are very excited about the potential of this partnership and the new, diversified offerings we will deliver together to Costco and its members.”
The transaction is expected to close in February 2014, the company said.